It is pretty typical for organizations to utilize the Starting View function within Revit and use that view to show project information. That information often includes project name, project number, project address, and other important data. Ideally, some of that information would be displayed using the same project parameters as used in title blocks to maintain consistency. It can.
I believe that using a starting view is “good BIM” and good utilization of the starting view is very important. It can help the model load more quickly and give the user important information about the project since it will be the first view seen when opening the project file.
Many organizations use a drafting view as their starting view. When using a drafting view, project parameters cannot be used since labels are not allowed in a drafting view. A “Label” is needed in order to use a parameter and are used in families. If a drafting view is used, regular text needs to be used for the information.
A good method to use project parameters in your starting view is to utilize a sheet with a custom title block for the starting view.